ROX: A New Network for Gen Z Launches in Pakistan.


The digital landscape in Pakistan is witnessing a significant transformation with the introduction of ROX by Jazz, a pioneering digital operator in the country. ROX, an innovative digital sub-brand, aims to cater to the diverse lifestyle needs of Pakistan’s digital-first generation. Launched with the tagline ‘vibe hai’ (feel the vibe), ROX embodies a youthful persona perfectly aligned with the preferences of young Pakistanis.

Understanding ROX

ROX is more than just a mobile service brand; it represents a comprehensive digital lifestyle platform tailored to meet the evolving needs of Gen Z in Pakistan. Through a fully digital journey, ROX offers users seamless connectivity management and exclusive rewards, setting itself apart as a one-stop solution for all digital requirements.

Partnerships and Offerings

ROX has forged strategic partnerships with leading lifestyle brands such as Foodpanda, Careem, Bookme, and Golootlo. These collaborations enable ROX users to access exciting deals and discounts, enhancing their overall digital experience. Additionally, ROX provides premium subscriptions to Jazz’s top apps, including Tamasha, Bajao, and GameNow, further enriching its offerings.

Vision and Strategy

Kazim Mujtaba, Chief Commercial Officer at Jazz, emphasizes ROX’s alignment with the company’s digital strategy. ROX complements Jazz’s existing digital lifestyle products, catering to the unique connectivity needs of young Pakistanis. Mujtaba envisions ROX as a brand that resonates with the digital-savvy youth, empowering them to embrace their digital identities as ‘ROXSTARS.’

ROX: A Game-Changer for Pakistani Youth

With Pakistan boasting a sizable youth population, ROX emerges as a game-changer, addressing the dynamic connectivity needs of the country’s youth demographic. The intuitive ROX app facilitates a seamless transition from Jazz Prepaid to ROX, offering users incentive rollovers and referral rewards. Additionally, redeemable ROX Bucks enhance the user experience, making every interaction with the brand rewarding and enjoyable.

Frequently Asked Questions (FAQs)

1. What is ROX, and how does it differ from traditional mobile networks?

ROX is a digital lifestyle brand launched by Jazz, offering a wide range of digital services tailored to Gen Z in Pakistan. Unlike traditional mobile networks, ROX focuses on providing holistic digital solutions beyond basic connectivity.

2. How can I subscribe to ROX?

To subscribe to ROX, visit the official website and fill out the subscription form. Alternatively, download the ROX app from the app store and follow the on-screen instructions to sign up.

3. Is ROX compatible with networks other than Jazz?

No, ROX operates exclusively on the Jazz network and is not compatible with other cellular networks in Pakistan.

4. What sets ROX apart from other digital sub-brands like Talkshawk or Djuice?

While there may be similarities, ROX distinguishes itself by catering specifically to the digital lifestyle needs of Gen Z, offering unique bundles and partnerships tailored to this demographic.

5. Can I access ROX services without a Jazz connection?

No, ROX services are exclusively available to Jazz subscribers, leveraging Jazz’s extensive network infrastructure to deliver seamless digital experiences.


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